Fully six-in-ten parents whose oldest (or only) child is a member of generation Alpha say being a parent is rewarding all of the time. They place high value on good parenting and are somewhat more likely than other generations to say being a parent is extremely important to their identity. However it appears that never before has there been such a passionate, intense and borderline obsessive relationship between two generations as the one between millennials and generation Alpha.Īs children, only about six-in-ten millennials were raised by both parents, so naturally as parents millennials place parenthood and marriage far above career and financial success. It has been reported children under 12 and teens influence parental purchases totaling between $130 to 670 billion a year. Obviously, children have influenced their parent’s spending behaviors for decades. When all the members of this generation have been born, they will number almost two billion. The eldest members of this generation started kindergarten this year but in 2050 (when they turn 40) the Generation Alpha population is predicted to reach 35 million. Research Director Dan Schawbel at Future Workplace cites that as of July 2014 there were nearly 21 million children under the age of four years old in the U.S. According to social researcher Mark McCrindle, 2.5 million members of Generation Alpha are born every week around the world. More than 22 million millennial parents live in the U.S., with about 9,000 generation Alpha babies born to them each day. This new generation hasn’t even established credit, and yet they’re impacting the spending behaviors of their millennial parents (who also happen to be entering their prime spending years). Born since the year 2010 (and until the year 2025), generation Alpha are the children of millennials.
Still, though so many analysts have quantified the importance of the millennial generation, few have examined the effect of their diverse offspring, generation Alpha.
0 kommentar(er)
